A picture is worth a thousand words, part 2

Someone reported to us that they got suckered into buying something they never intended to: they were searching for a "table" and ended up buying some "wooden vegeTABLEs" for their kids to play with (how could you turn that down? Teach the kiddos good eating principles for cheap!). While we don't feel too bad about this unnessary purchase, this does bring up a good point for our sellers:

In the item description, be descriptive. (huh?) Okay, post similar words. If it's a couch, include "sofa" or "loveseat" or "sectional". Use synonyms and think of what other people might think when they search. Most people browse, but as the number of items increases, so do the searches. Don't be deceptive (i.e. if you're trying to sell a toilet seat, don't put the words "solid oak brand new bedroom set" in your description).

And, include a picture. It doesn't help with searching the description, but it sure is nice.

So, in summary, include pictures with your items, but also include a few more descriptive words - maybe not 1000, but a few.